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Communicating With GIFs
GIF’s are quickly becoming a popular way for young people to communicate on mobile. .gif files, pronounced “jif,” are animated, soundless images that endlessly loop and allow users to communicate...
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Using the Latest Technology to Increase Productivity
Part of maintaining a competitive edge in business is making sure you are keeping up to do with the latest technology. The right network and infrastructure can dramatically increase the efficiency of...
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What You Need to Know About Generation Z
As Millennials are making their impact on today’s work force, employers are turning to see what they can expect from Generation Z as they prepare themselves for today’s economy. Described as people...
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How Big Brands are Reaching Millennials
Talk about Millennials is everywhere: how are you supposed to target a demographic that avoids ads like the plague? Millennials watch less TV than any generation older than them, use ad blocking...
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A Celebrity’s Guide to Rockstar Social Media
When it comes to social media, nobody gets it like celebrities. They consistently put out content that caters to their fans, and reinforcing their brand and strengthening their relationship with their...
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Social Media Trends for 2016 – Part 1
As we wrap up 2015 and look to 2016, it’s clear that social media continues to have a greater impact on small businesses than ever before. In 2016, the ways that businesses use social media will...
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Social Media Trends for 2016 – Part 2
Last week, I shared a few social media trends I see taking hold in 2016. It has remained clear that social media will impact small businesses in ways they couldn’t imagine even five years ago. This...
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How much are you worth to Facebook?
I recently read an interesting article in The Washington Post about how much money you – yes, you – are worth to Facebook. In the United States in 2016, the average Facebook user is worth $13.54. You...
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97+ Experts on Driving Small Business Growth
Check out my article “Growth Means Turning an Entrepreneur Into a CEO” alongside dozens of other expert contributors in Recalculating 97+ Experts on Driving Small Business Growth. We were each asked...
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It is Worth Investing in Mobile Advertising!
Just two months ago, after receiving Advertising Age’s 2016 Mobile Marketing Fact Pack I wrote a blog commenting, “that there is no escaping that the mobile world is not only here to stay, but is...
View ArticleBette Davis says: “Marketers, fasten your seat belts. It’s going to be a...
As an avid student of marketing to both business-to-business and consumers, I’ve been reading a lot about trends that will endure post COVID-19. It seems that although consumers are embracing new...
View ArticleUsing the Latest Technology to Increase Productivity
Part of maintaining a competitive edge in business is making sure you are keeping up to do with the latest technology. The right network and infrastructure can dramatically increase the efficiency of...
View ArticleWhat You Need to Know About Generation Z
As Millennials are making their impact on today’s work force, employers are turning to see what they can expect from Generation Z as they prepare themselves for today’s economy. Described as people...
View ArticleHow Big Brands are Reaching Millennials
Talk about Millennials is everywhere: how are you supposed to target a demographic that avoids ads like the plague? Millennials watch less TV than any generation older than them, use ad blocking...
View ArticleA Celebrity’s Guide to Rockstar Social Media
When it comes to social media, nobody gets it like celebrities. They consistently put out content that caters to their fans, and reinforcing their brand and strengthening their relationship with their...
View ArticleSocial Media Trends for 2016 – Part 1
As we wrap up 2015 and look to 2016, it’s clear that social media continues to have a greater impact on small businesses than ever before. In 2016, the ways that businesses use social media will evolve...
View ArticleSocial Media Trends for 2016 – Part 2
Last week, I shared a few social media trends I see taking hold in 2016. It has remained clear that social media will impact small businesses in ways they couldn’t imagine even five years ago. This...
View ArticleHow much are you worth to Facebook?
I recently read an interesting article in The Washington Post about how much money you – yes, you – are worth to Facebook. In the United States in 2016, the average Facebook user is worth $13.54. You...
View Article97+ Experts on Driving Small Business Growth
Check out my article “Growth Means Turning an Entrepreneur Into a CEO” alongside dozens of other expert contributors in Recalculating 97+ Experts on Driving Small Business Growth. We were each asked...
View ArticleIt is Worth Investing in Mobile Advertising!
Just two months ago, after receiving Advertising Age’s 2016 Mobile Marketing Fact Pack I wrote a blog commenting, “that there is no escaping that the mobile world is not only here to stay, but is...
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